Our Launch: Some Lessons

As a new company we try to be both factual and give our perspective as new faces in the market. One thing we've learned is that the big guy is not often your friend in the world of Pickleball which isn't surprising. We're talking about an industry that took years to get from generation 1 to what is currently considered generation 3. Initially we had a huge amount of success internationally which says something about the inflexibility and burden of many big brands. 

We started with a $2,500 investment into the paddles and website we built ourselves and continue to improve. Even with some unexpected expenses, it's amazing to see what that has become. Where other brands talk about making AI a product, we use it as a tool to make our ideas possible, not a marketing terms. AI has never been useful to us for generating ideas but certainly has been an aid in realizing them. 

In terms of prices, priority, and perspective, we believe that we see many aspects of the sport being made complex when they already don't make sense. Pricing, design, regulation, and more. If you look at many aspects of this young sport, they aren't in order. We believe that as exclusive as parts of this market have been, this sport will not continue to prosper under many of the brands and organizations that would consider themselves as irreplaceable components of this sport.